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Marketing Manager - New Openings

Marketing Manager - New Openings


Job Description

Greene King is the country's leading pub company and Brewer, first established in 1799. At Greene King it's not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into Lives. We are on a transformational journey for both customers and colleagues which will make us the pride of British hospitality. With over 40,000 people working across our 1,600 pubs, our breweries and two support centres, a career at Greene King has no limits.
Marketing Manager - New Openings
As part of Greene Kings continued focus to create distinctive market leading brands in the marketplace the role is fundamental in executing this through our investments & acquisition programme. This is an exciting, newly created role where the role holder will be responsible for developing, managing & executing compelling local marketing plans that deliver the best return for our investment schemes.
This is a hybrid role that will involve travel to new openings across the country. We operate an agile working policy of 50% of your time working from home and 50% working with your colleagues in an office or one of our pubs.
Key Responsibilities
Ownership, development & execution of the annual investment marketing plan in line with business, commercial & brand objectives.
Responsible in delivering brand propositions to market through our acquisitions & investments which drive awareness and consideration to ensure return on investment, long-term brand growth & site optimisation. Develop a hyper local account-based marketing approach in order to optimize our investments program.
Build clear understanding of the customer insights & segmentation models of each brand to ensure plans are targeted to our consumers. Drive clear local landscape understanding for each project to ensure we are tailoring our tactics to market & hyper local insights.
Work closely with brand Marketing & performance marketing teams to develop & deliver compelling marketing communications across multiple platforms, unique to each brand to drive consideration & engagement with customers.
Work collaboratively with our operations teams & site leadership teams to ensure a seamless execution of the opening & launch plans for each investment programme with a relentless focus on the customer.
Work effectively & closely with our external agencies to maximise marketing opportunities at brand & local level.
Optimise the effectiveness of the marketing budget at site level to ensure we maximise our reach & effectiveness.
About You
Experience as a Marketing Manager, preferably gained within Hospitality or FMCG.
Project Management Experience - Forward thinking with strong planning & process skills
Experience in campaign management & developing marketing plans for short, medium and long term
Experience and evidence of managing agencies and suppliers and know how to get the best from them.
Strong Analytical & commercial Skills and able to integrate company agenda into thinking & effectively manage budgets.
A genuine passion for the guest experience within the hospitality industry & insight led approach.
Compelling communicator who can influence with impact to senior stakeholders internally & externally.
#LI-SF1 #LI-HYBRID #IDM
What you can expect from us?
Competitive salary and pension contribution scheme
Private Medical insurance
Discounted Health Screening
Option to purchase discounted Dental Insurance
Life Assurance
33% discount for you on food and drinks across all our managed sites and 15% for your friends and family
50% discount for you at Greene King Hotels/Inns and 25% discount for your friends and family
Access to company perks portal for regular retailer discounts
33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
Free onsite parking
An employee health, wellbeing advice and guidance service
As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take
Corporate Social Responsibility
We also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan (raising over 10 million pounds!) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality.
Inclusion and Diversity
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When? and our Calling Time on Racism manifesto, our community partnerships and the support of our 4 internal Employee Led Inclusion Groups we have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture.
Reference Code req9974

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