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Basic Specialization In 'Key Account Management And Acquisition'

Basic Specialization In 'Key Account Management And Acquisition'

Therefore, it is of significant importance to continuously advance one’s skills in developing and managing key accounts, to ensure you can retain your most important clients and simultaneously maintain your organisation’s long term viability.

Overview

If you have recognised that a small number of customers are responsible for a large volume of your business (and this does apply to most businesses!), then you should be focusing on ‘locking them in’. Specially, post COVID -19 siutation, Key accounts have not only become your most valued clientele, but are also the accounts most likely targeted by your competition. Therefore, it is of significant importance to continuously advance one’s skills in developing and managing key accounts, to ensure you can retain your most important clients and simultaneously maintain your organisation’s long term viability.

Course Information

By the end of the course, you will Learn:

Definition of Key Accounts and their characteristics
Difference between Transactional selling and Key Account Selling
Selection criteria of Key Accounts on Quantitative and Qualitative aspects
Setting Objectives before acquiring key accounts
Maintaining the Tag of 'Key Account' on the basis of their status through various categories
Few practical tips for the retention of key accounts for long term success

This basic program will give Key Account Managers, the opportunity to practice, refine and build their skills and learn to effectively implement KAM principles in target accounts
My series of programs will help managers to develop the ability to manage complex business situations in uncertain or ambiguous environments, break away from functional focus and develop a more inclusive attitude, integrate cross-functional objectives to generate innovative solutions that benefit the organization as a whole, and build a global business, general management programs for you

Students who want to feel more confident when speaking to a prospect;
Students who want to easily close more deals
Students who want to easily overcome any objection they encounter

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Our educational platform has numerous Retail courses including Sales and Marketing. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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