Business Analytics For Strategic Decisions

Overview

With big data technologies becoming more
affordable and accessible, more and more
companies are innovating how business is done.
And as they innovate, more data piles up.
Business analytics helps organisations to leverage
their data to gain insights and make informed
decisions. That’s why understanding these
analytics is a vital first step for professionals who
are looking to develop a strategic advantage and
competitive edge in the market.
In order to build and implement the most effective
business strategies, you must first identify the
analytics-related barriers in your organisation and
industry.
For organisational goals to be met,
analytical maturity must be improved
through the continual assessment of
data.
From predictive models used for business
forecasting to the ins and outs of causal
analytics to the privacy and security of
datasets, participants will be exposed to
big data applications, artificial
intelligence (AI) technologies, real-world
case studies, and insight into the
analytics tools that can help bring agility
to your organisation and enable
data-driven decision-making

Course Information

This programme is ideal for professionals who want to leverage analytics to accelerate business growth. Participants will learn
how to effectively work with data/data scientists to identify business problems where analytics can add value.

The representative roles for this programme may include :

Mid-level to Senior Level Professionals across functions such as Finance, Marketing, Operations,
Strategy etc. who want to understand ways to leverage data for deriving insights/better decision making.

Entrepreneurs and business owners who aim to grow their businesses through effective data analytics.

Analysts and Consultants who want to understand how they can align their work with business objectives and
support management in achieving better business outcomes.

Data Practitioners who are professionals working/aspiring to work in Business Analytics or Data Science
who want to improve their skillset and accelerate their career.

The programme requires no formal education in data or analytics. Participants don't need to have
any technical knowledge to benefit from this programme.

Top performing organisations across a wide range of industries can leverage on analytics. That’s
why this programme does not focus on any particular industry or firm. Examples will be drawn from
both B2B and B2C firms, small businesses and Fortune 1000 firms, multicultural firms, product and
services firms, etc. The programme assumes a global and diverse participant body, with a wide
range of experiences.

Business analytics helps organisations to leverage their data to gain insights and make informed decisions. That’s why understanding these analytics is a vital first step for professionals who are looking to develop a strategic advantage and competitive edge in the market.

Following successful completion of the programme, participants will be able to:
Identify strategic, managerial, and/or organisational problems related to analytics
Articulate a plan for generating organisational value through improved analytical maturity
Determine accuracy metrics and factors that are vital to predicting specific business outcomes
Evaluate the current data protection infrastructure of your organisation
Recognise factors that could compromise your organisation’s data integrity or model transparency

Programme Highlights - This programme can help you gain a deeper understanding of big data and the analytics that can lead to stronger, more
effective strategic decisions in an increasingly competitive marketplace
Video Lectures
Discussion Boards
Crowd-Sourced Activities
Polls
Playbook
Industry Discussion Boards
Discussion threads have been set up to enable peer-to-peer interaction and networking. During these discussions, class
participants can share ideas, opinions, research, and current events with their peers as they discuss how data analytics
will impact various industry sectors.