Unique Market Types and Segmentation like The Female Market, Cohorts, etc. and segment's effectiveness, Market Selection Strategy, Industry Analyse. SWOT Analysis, Industry Standard Values of CPM,, and Case Studies on Sports Marketing
Essential Dimensions of PR and Definitions from Multiple Perspectives, Fun Examples to understand the same, Terms, PR Vs. Publicity. Origins, Objective, Messages House, Mono Dialogue related to PR. Art of Statement Writing
Gauging the effectiveness of Publicity, how, and where? Choosing the athlete, case studies, and Regulating the Advertisements
Sponsorship Cycle it's Global Spending, Methods, ROI Challenge, Objectives, Measures, Case Study, Properties of Sponsoring, Survey, Measuring Achievements
Methodology, Values, Spectrum, Orientations, Key Success Factors, Stages like Assessment, Managers, Plan, Database Management, Policy, and more of Event Marketing
Aim of Marketing, What is Marketed ?, Who Markets? , Type of Demand, Type of Markets, Core Marketing Concepts, Marketing Dimensions, 4Ps
Type/Categories of Sports Consumers, Their Involvements, Commitment, and Reasons. Marketing Sport Myopia
Case Studies, Type of Media, Types of Purpose and Goals, Elements of Promotion, Advertising, Knowing Attention Grabbers, Placements, and selling
The need for Fund Raising, Situational Analysis, Identifying Potential Sources, Method Selection for Raising Funds in Sports