Data Analytics for Business Strategy: Essential Tools and Applications

Overview

IIM Kozhikode's Data Analytics for Business Strategy: Essential Tools and Applications will equip you with tools to combat real-world problems using data analytics and thus, refine day-to-day business decision making. You will learn applications of data analytics in marketing, product, retail & sales, customer research & insights, and digital marketing. By the end of the programme, you will acquire a data-driven analytical framework that will help you solve critical business challenges and spur career advancement.

Course Information

Graduates/ Diploma Holders (only 10+2+3) from a recognised university in any discipline with minimum one year of work experience (after graduation) as on December 26, 2021.

This cutting-edge programme is for professionals who want to leverage data analytics to advance their careers. It will help you acquire the relevant analytical mindset to disrupt, innovate and scale your organisation’s business strategies for an improved ROI.

Early-stage professionals aspiring to strengthen their skills and establish a career in data analytics, product, sales, marketing, and branding domains
Senior managers and leaders who want to acquire a nuanced understanding of the application of analytics to conceptualise superior business strategies
Consultants who want to use the right mix of data analytics, insight and strategy to assist their clients in connecting the dots
Entrepreneurs and business owners keen on driving customer-centric decision-making through practical data analytics strategies

Understand how data-driven insights can be used for making effective decisions across domains like Marketing, Finance, Operations and HR.
Identify the correct analytics tool for a specific need and find reliable ways to collect, analyse, visualise and utilise data for decision-making.
Understand how analytics can help to generate new product ideas and to screen and evaluate alternatives.
Learn how to compute Customer Lifetime Value for analysing customer loyalty, brand loyalty and forecasting revenue in the short and long run.
Learn predictive modelling and its applications across domains.
Learn the concepts and metrics to evaluate and optimise digital marketing efforts.
Understand how to use data analytics to forecast, plan and optimise inventories.
Learn how to streamline HR costs, predict attrition, and optimise hiring strategies using data-driven insights.

Receive a Certificate of Completion from one of India’s leading B-Schools (NIRF, 2020)
Experience high-impact learning with industry case studies and gain actionable insights
Be eligible for lifelong Executive Alumni Status and expand your professional network
Become skilled at data-driven decision-making to enhance ROI and business growth
Explore data analytics practices, tools and applications to optimise digital marketing efforts
Eruditus Career Services workshops and job placement assistance