Data Science & Analytics for Strategic Decisions

The programme is designed for both tech and non-tech professionals with 6 – 20+ years of relevant work experience—No coding is required; however, a basic knowledge of Excel would be beneficial. Industries and Functions that can benefit include:

Industries:
IT, E-Commerce, Computer Software, Finance, Marketing and Advertising, Banking, Education Management, and Management Consulting

Functions:
Engineering, Programming, Technology, General Management, Marketing, Finance, Operations, and HR Functions

This programme is especially helpful for professionals who aspire to:

Transition into a data-centric senior management role
Gather analytical expertise to handle greater responsibilities
Utilise predictive models to build effective strategies that address key issues in business operations and product quality
Become a leader for sustainable business growth
Spearhead complete ownership of key business tasks and understand underlying strategic implications

Enterprises across the globe are shifting their focus to data-driven goals and decision-making. In fact, the International Data Corporation reports that worldwide data will grow 61% to 175 zettabytes by 2025*. So, why is data science so important? Because it enables organisations to efficiently process and interpret data that can be used to make informed business decisions & drive growth, optimisation and performance.

In the online Data Science & Analytics for Strategic Decisions programme—offered by Singapore Management University—you can learn how to process and understand data that can be used to drive better, smarter decisions within your organisation.

Create and implement business strategies leveraging data science.
Make data-driven decisions to solve business problems using data insights.
Demonstrate how analytics can be combined with experiments to make data-informed recommendations for business growth.
Explain the key challenges and risks in data science projects.
Evaluate an organisation’s data strategy and recommend ways to achieve a sustainable competitive advantage.
Analyse organisational needs and drive business improvement through data science future trends.

90+ Video Lectures
32 Assignments
6 Case Studies
6 Discussion Boards
2 Simulations