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Design Thinking & Innovation

Design Thinking & Innovation


Learn how to use design thinking to improve your organisation’s products and services and meet the changing needs of your customers through innovation for business.

Overview

Design thinking is a process that relies on
understanding users’ needs and experiences as
they continue to evolve. It is a solution-focused
mindset that is critical to developing new ideas
that can uncover potential opportunities, challenge
assumptions and lead to product and service
innovations. Through analysis and imagination,
design thinking empowers organisations to
identify and implement human-centred and
action-oriented solutions to complex business
problems.
Gaining deeper insight into the target users’ needs
and expectations in turn leads to more value
creation in the Customer Centric Solutions for
Design Thinking & Innovation programme* by NUS
Business School. This is the core of design
thinking, and it leads to improved products,
services and internal processes. From learning the
practical applications of design thinking to building
products and services that meet the functional,
social and emotional needs of your customers, this
programme will give you the knowledge to develop
user-centric designs that will help you address
your customers’ pain points and meet your
business goals.

Course Information

This programme is suited for individual contributors, department heads, directors and business leaders who are responsible for driving innovation to solve business problems or enhancing the culture of their team or organisation.
Representative roles and industries that can benefit include:
Solutions consulting directors, product or marketing directors, customer
support service directors, client relations and innovation directors
Business development consultants, management consultants
Head of digital products, IT, product development, marketing
Design managers, senior product managers, engagement managers
Innovation-driven industries where design thinking is critical, including
information technology, ecommerce, banking and finance, marketing,
entertainment, hospitality, retail and more.

This is the core of design thinking, and it leads to improved products,
services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional,
social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address
your customers’ pain points and meet your business goals.

Adapt design thinking and innovation as a strategy in your organisation
Evaluate innovative product and/or service ideas
Use various tools and strategies to create new value propositions and business models
Apply the design thinking framework to develop innovative solutions for complex business problems
Identify customer needs and opportunities for innovation

This programme can help you leverage design thinking and innovation to develop solutions and new ideas that enable you to design user-centric products/services that drive business results.
The programme also includes notable andragogical elements such as video lectures, recorded interviews with industry experts, case studies and discussion boards that will help you connect with, and learn from your peers.
The programme will feature pre-recorded interviews with leading industry experts.
Video Lectures
Discussion Boards
Design Thinking Playbook
Pre-recorded Roleplay

Course Specifications

Business and business management courses are available on our study platform. 

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Executive education refers to academic programs at graduate-level business schools for executives, business leaders and functional managers globally. 

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Course duration is from 1 to 3 months.

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