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Digital Marketing Fundamentals - Acronyms And Abbreviations

Digital Marketing Fundamentals - Acronyms And Abbreviations

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know. I also show examples and also calculations as applicable.

Overview

About this Course
Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of these Digital Marketing and Advertising Acronyms and Abbreviations. This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know. I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

A/B Testing
AI
AIDA
API
AOR
AOV
ATD
B2B
B2C
BR
CAC
CLV
CMS
CPA
CPC
CPL
CPM
CR
CRO
CRM
CTA
CTR
CX
DM
DAM
DMP
DR
DSP
eCPM
EPC
ESP
GA
GTM
HiPPO
HITS
KPI
PPC
PR
PV
ROAS
ROI
ROMI
SaaS
SEM
SEO
SERP
SLA
SM
More coming soon...
As digital marketing evolves there will be new terms added. This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.


Basic knowledge
Basic understanding of Digital Marketing

Course Information

Basic understanding of Digital Marketing

What you will learn
Learn common acronyms and aberrations used by Digital Marketers
Understand and calculate CPC, CPM, CPA
Confidently attend Digital Marketing meetings
Enhance your Digital Marketing vocabulary and advance your career

Anybody who is interested in becoming a digital marketers
Anybody who is interested in become a digital analyst
Anybody who is in Marketing or Digital Marketing

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Explore Marketing courses including Marketing for Facebook, YouTube and Brand Management. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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