Digital Marketing - Using Google AdWords

About this Course
This training course has been constructed to introduce you to the Google AdWords advertising system. Within the course I will show you how to get setup and start using it, how to use it as it is designed to be used, and I will show you some advanced techniques and strategies that will help you get the greatest bang for your buck when you use it. These are professional usage techniques that many advertisers who use this system never learn - or even know that these features exist and they can save you a lot of advertising money and can get you greater profitable returns on each dollar you spend within this system.

The course begins with an introduction to what Google AdWords is followed by two lectures on why it is also important to do a little SEO work on your website or at least the landing pages you will be sending people to through your ads - this includes some tips on how to make these pages look good to Google. Why? Well constructed landing pages that you target and that Google sees will have an impact on how well your ads get positioned in Google search results and how much you have to pay per click to get people to your site as Google analyzes it beforehand and gives it a "Quality Score" rating - which I then explain the components of to end Section One of the course.

Next I instruct you on how to access, setup and navigate through the Google AdWords system followed by the steps you take to actually build your ad campaigns, ad groups and ultimately, your advertisements themselves. In this section I also instruct on some of the strategies you should be employing to create ads that target and convert well including how to build your keyword and keyword phrase lists, your negative keywords and what they are and how to use Google Ad Extensions in your ads to give you competitive advantage over others also competing against you for coveted page one advertising locations on Google search results. I also discuss the different Google networks you can advertise on including YouTube, Google Search and the Display network which places ads on various websites around the Internet. Lastly, I talk about the different types of ads you can create and walk you through an example of setting up an ad.

I then discuss a number of more advanced ways that professional advertisers use Google AdWords to better target various audiences, attract customers, create better converting ads and build models of different ad strategies geared to positioning your ads well and to minimizing your costs of advertising. Here you will learn tasks that you can complete that will set you apart from most users of Google AdWords - and these strategies will save you advertising costs, help you position your ads better on search results pages, and help your ads convert to sales at higher percentages.

And lastly, I walk you through setting up a Google Merchant Center account which you will need to do if you are trying to create Shopping ads through Google AdWords.

Enjoy the course!

Best wishes,

Dan Grijzenhout - Course Creator


Basic knowledge
A basic knowledge of online marketing concepts
A Google Account (G-Mail, YouTube, Google Plus, etc.)