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Guerrilla Marketing School

Guerrilla Marketing School

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.

Overview

About this Course
An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.

Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.


Basic knowledge
A Blank Sheet of Paper and a Pen

Course Information

A Blank Sheet of Paper and a Pen

What you will learn
A basic history to Guerrilla Marketing, Ingredients needed to create a Free Thinking Idea, Actionable creative development techniques, new approaches to commercial communication challenges, hands-on experience developing a Guerrilla Idea


Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Explore Marketing courses including Marketing for Facebook, YouTube and Brand Management. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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