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How to Build Better Buyer Personas

How to Build Better Buyer Personas

Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!

Overview

About this Course
This course is about building "buyer personas" for business-to-business (B2B) markets.

How good are you are preparing a persona as part of your go-to-market plan?
And, how creative can you be if you don't have a market research budget?
I have 33 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!

I discovered that there are tools available to me that I had overlooked -- the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!

Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!

This course contains:

Approximately 2 hours of video lectures
Detailed description of my 10-step persona building process
Download my persona template and learn about the 3 most critical components
Examples of real personas created by real marketers in B2B companies
Quizzes to test your knowledge
Answers to frequently asked questions
And more!
This course is designed for you:

Product Marketing Managers
Product Managers
Product Engineering Managers
Product Owners
Marketing Communications Managers
Marcom Managers
Basic knowledge
Requirements for this course include:

A basic understanding of your business and the value you provide your customers
Familiarity with basic target segmentation models
A basic understanding of go-to-market strategies
At least some hands-on experience in basic marketing programs, such as writing press releases, web copy, advertising, presentations used by sales teams, etc

Course Information

Requirements for this course include:

A basic understanding of your business and the value you provide your customers
Familiarity with basic target segmentation models
A basic understanding of go-to-market strategies
At least some hands-on experience in basic marketing programs, such as writing press releases, web copy, advertising, presentations used by sales teams, etc

What you will learn
Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans
Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business
Expand your marketing experience as you build and hone your persona skills online and on your schedule
Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes
Discover how to collaborate with your colleagues as your work the persona exercise
Earn the B2B persona certificate, showing your mastery of this important tool

Product Marketing Managers
Product Managers
Product Engineering Managers
Product Owners
Marketing Communications Managers
Marcom Managers

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Explore Marketing courses including Marketing for Facebook, YouTube and Brand Management. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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