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International Expansion: A Blueprint for Success

International Expansion: A Blueprint for Success


This course will help you make intelligent decisions as you expand your business internationally.

Overview

About this Course
How can your company benefit from the global marketplace?

International markets present huge opportunities...but only to those companies with clear goals, in-depth strategies and visibility to measure performance. I'm sure you've heard people say things like, "There are 1.2 billion people in China and if I can only capture 1% of that market, my revenue and profitability will skyrocket." or "With Brazil's current growth rate, how can we not succeed by offering our product for sale in that market?"

When companies struggle, it is often because they:

Enter markets without properly understanding the intricacies of their target markets
Lack a cohesive go to market strategy for each particular country
Are inflexible in their positioning or product features
Don't understand the total costs of doing business in their target markets
Refuse to invest the proper resources needed for success
While there are many large population centers throughout the world, how can that translate into a successful business? Not all markets are created equal, and when you take into account disposable income, unique regulations, competition, distribution channels and operating costs, you may be surprised at which countries you should be targeting.

This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term.

As an executive and entrepreneur whose companies have consistently generated more than 50% of revenue and profitability outside of the United States, I have successfully setup sales offices, distributorships, licensing partnerships, R&D centers, joint ventures and mergers with overseas companies in Asia, Europe and Latin America. My course captures my years of learning into a concise, detailed plan to help you succeed in your international expansion. As part of this course, I also discuss many of the pitfalls to avoid when expanding internationally, because mistakes in foreign markets can be quite costly.

Since every company has its own unique circumstances, I make myself available via e-mail and phone to assist you in planning your global expansion. If global expansion is done right, your ROI can be incredible!

Basic knowledge
This course is a business expansion course. The only requirement is curiosity on how to do business in different cultures.

This course is ideally suited for:

Managers and executives looking to expand their business by going international
Organizations contemplating partnerships with international companies
Students taking international business, finance or economics courses

Course Information

This course is a business expansion course. The only requirement is curiosity on how to do business in different cultures.

This course is ideally suited for:

Managers and executives looking to expand their business by going international
Organizations contemplating partnerships with international companies
Students taking international business, finance or economics courses

What you will learn
After completing this course, you will be ready to profitably expand your business internationally! Specifically, you will be able to:

Analyze which markets to enter
Determine the best ways to enter these markets
Forecast the impact of global expansion on your overall business
Understand what to do to keep your international business growing

Managers and executives looking to expand their business by going international
Organizations contemplating partnerships with international companies
Students studying international business, finance or economics

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Business and business management courses are available on our study platform. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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