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Marketing to Introverts

Marketing to Introverts


After implementing the suggestions in this course, you’ll experience fewer interpersonal misunderstandings and conflicts

Overview

About this Course
Increase your understanding of psychological diversity and its impact in business.

If you’re in business and love hanging out with other people as much as you can, it’s essential to recognize that not all customers think and feel as you do. Some 25 to 50 percent of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

In this groundbreaking 90-minute course, learn about introverts’ attitudes, behavior, preferences and beliefs as they pertain to buying products and services and carrying on business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies.

Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of their introvert clients and colleagues.

Just a few of the eye-opening and useful points you'll learn:

Why being an introvert is not a deficiency, a disability or a condition that can be "fixed"
Should you go out of your way to welcome both extroverts and introverts? (Surprisingly, that depends...)
The "bigger is better" bias and how it affects introverts
Why aggressive friendliness can backfire with some of your customers
The pauses that help introverts participate fully in interactions
The importance of trust for introverts
Consequences of relying too heavily on what marketers call "social proof"
Extrovert/introvert differences on privacy
An alternative to pushy marketing and why it succeeds with introverts
Author Marcia Yudkin, who has published well over a dozen books on business and communication, estimates that 70-75 percent of her clients over the decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has conducted as well as her observations and quotes from experts.

After implementing the suggestions in this course, you’ll experience fewer interpersonal misunderstandings and conflicts. You’ll make better connections with a wider swath of people and enjoy more productive business relationships. You may expand your flexibility, empathy and offering options. And the payoff will include more relaxed and satisfied customers who stick with you.


Basic knowledge
No Pre Requirement As Such.

Course Information

No Pre Requirement As Such.

What you will learn
Understand how personality figures into shopping and buying preferences
Know how to appeal to and work with introverts as well as extroverts
Be more sensitive to the challenges and strengths of introverts

Anyone who markets a business or themselves

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Explore Marketing courses including Marketing for Facebook, YouTube and Brand Management. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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