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Mastering Value-Based Pricing

Mastering Value-Based Pricing

However, this is not always the best way to get returns for what we have worked for. A much superior way is to Price based on the Value of what we are offering as a Product or Service.

Overview

About this Course
Pricing is a very important aspect of being able to sell a product or a service. I understand this even more after I started my own business. When I started initially, the only way I used to price for our products and services was to determine the cost incurred by us and then adding a suitable margin of profit on top of that.

However, this is not always the best way to get returns for what we have worked for. A much superior way is to Price based on the Value of what we are offering as a Product or Service.

This course discusses the nuances of Value-Based Pricing.

While we try to examine all aspects discussed in this course from general perspective, I have focused on how a small firm should approach Pricing for its Products and Services. Further, while we also discuss general Consumer Products, I have focused on Products and Services offered by one Organisation to another Organisation.

I have tried to include a lot of examples so that it becomes easy to understand the discussions. The examples are taken from real situations and thus should help understand not only the concepts; but also the various practical implications and remedies.

Basic knowledge
A brief knowledge of Economics will help (but not necessary)
A brief knowledge of Costing will help (but not necessary)
Some experience of doing business in any form would help (but not necessary)

Course Information

A brief knowledge of Economics will help (but not necessary)
A brief knowledge of Costing will help (but not necessary)
Some experience of doing business in any form would help (but not necessary)

What you will learn
Cost-Based Pricing
Value-Based Pricing

Business Development Professionals
Marketing Professionals
Consultants
Business Managers & Business Executives

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Course Specifications

Explore Marketing courses including Marketing for Facebook, YouTube and Brand Management. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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