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Online Copywriting: How to Write Persuasive Product Pages

Online Copywriting: How to Write Persuasive Product Pages

To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results

Overview

About this Course
You face three challenges when selling products online:

The sales process starts long before buyers land on your product page
Potential customers can't handle your product
Potential customers can't talk to a salesperson (the way they do in a store) before they buy
To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.

To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:

Page title tags
Page description tags
Short product descriptions
Long product descriptions
Image alt tags
Offers
Upsells
Guarantees
This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.



Basic knowledge
Students need a basic understanding of copywriting
This course assumes you know how to write copy, and want to learn how to write online copy

Course Information

Students need a basic understanding of copywriting
This course assumes you know how to write copy, and want to learn how to write online copy

What you will learn
Write product descriptions that rank well in search results
Write product descriptions that appeal to potential buyers
Choose photos and images that help to sell products online
Write copy that tells buyers things they can't discover from visuals alone
Craft offers that motivate buyers to buy products online
Write guarantees that remove objections and persuade prospects to buy
Write copy that upsells buyers while improving their buying experience
Write effective short product descriptions
Write effective long product descriptions

Practicing copywriters who want to learn how to write online copy that sells products

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Explore Marketing courses including Marketing for Facebook, YouTube and Brand Management. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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