Study Learn Grow
Product Management

Product Management


The success of a company hinges on the effectiveness of its product development process.

Overview

The success of a company hinges on the effectiveness of its product development process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role. In the Product Management programme, offered by Singapore Management University, you can learn how to build and manage the end-to-end product life cycle successfully

Course Information

The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:
Industries:
IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and Beyond
Functions:
Technological Management, General Management, Operations, and Consulting.
This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and pro

In the Product Management programme, offered by Singapore Management University, you can learn how to build and manage the end-to-end product life cycle successfully

Develop the product mindset needed to bring viable products or services to market.
Define the problem a product will solve while mapping the customer’s journey; articulate user personas.
Use design thinking to generate innovative ideas and solutions to design problems.
Analyse strategies and frameworks for developing, marketing and selling a product.
Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
Outline a plan to create a competitive, scalable product using key product development strategies and frameworks.

Video Lectures
Discussion Boards
Assignments
Capstone Project

Course Specifications

Business and business management courses are available on our study platform. 

See All Courses

Adult education is the non-credential activity of gaining skills and improved education. 

See All Courses

Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

See All Courses

Executive education refers to academic programs at graduate-level business schools for executives, business leaders and functional managers globally. 

See All Courses

A university is an institution of higher education and research that awards academic degrees in various academic disciplines.

See All Courses

Course duration is from 1 to 3 months.

See All Courses

An academic certificate is a document that certifies that a person has received specific education or has passed a test or series of tests.

See All Courses

Study Learn Grow

Related Jobs