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Product Marketing: Creating a Marketing Plan

Product Marketing: Creating a Marketing Plan

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing.

Overview

About this Course
This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:

Foundations:

What is Marketing
Creating Insanely Great Customers
Personas
Differences in Geography, Demographics,
Bias, Ways of Doing Business and Cultures
Preparation for Planning:

Target Market(s)
Positioning
Marketing Plan:

Value, Messaging and Messages
Marketing Strategies, Objectives, Types and Techniques
Media, Mix and Plan
Packaging and Bundling
Marketing Communications
Channels
Typical Product Marketing Manager Activities
Timing, Budget and Schedule/Responsibilities
Sustaining/Ongoing Marketing Plan and Metrics
The course includes a detailed workbook to be used to create a marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Simpliv to prove you have the skills to get the job done.

Basic knowledge
Basic Understanding of Business
Use of Power Point if student desires to do the exercises

Course Information

Basic Understanding of Business
Use of Power Point if student desires to do the exercises

What you will learn
Learn about the basic elements of marketing
Understand what goes into a launch plan and on-going or sustaining marketing plan
Be able to write a basic marketing and launch plan


Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur)

Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist)

Product: Owners, Strategists, Solution, Line, Scientist

Manager: Industry, Portfolio, Program

Business Analysts

Field Marketing

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Explore Marketing courses including Marketing for Facebook, YouTube and Brand Management. 

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Adult education is the non-credential activity of gaining skills and improved education. 

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Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

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A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

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Course duration is 24 hours.

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