Professional Certificate in Product Strategy

Overview

McKinsey & Co describe Product Managers as mini-CEOs* and rightfully so, given today's dynamic business environment. With the accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, product-centric management has emerged as the hottest profession today.

IIM Kozhikode's Professional Certificate Programme in Product Strategy provides a comprehensive blend of both data-driven insights and strategic product understanding, coupled with effective communication and management. Become an industry-ready product manager and leader with proficiency in developing a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.

Course Information

Graduates (10+2+3)/ Diploma Holders (only 10+2+3)/ MBAs/ MD (Doctors) with minimum 2 years of work experience (after graduation or diploma) as on Dec 20, 2021.

This programme is most relevant for:
Mid to senior-level professionals working on product development, product management or product strategy roles and professionals from across functions who are a part of the product's life cycle directly or indirectly.
Executives who want to develop a strategic mindset that revolves around product strategy as a path to business growth.

Identify a market opportunity and conceptualise a customer-centric value-driven product
Efficiently manage each stage of the product life cycle
Create a disruptive business model with the product in the centre
Learn how to develop, test, and refine the product to maximise results
Understand the implications of digital disruption and evolution in the product strategy paradigm

Live Online Video Lectures
Assignments
Real-world Case Studies & Capstone Project
Sessions by Industry Experts & Eruditus Global Faculty
Peer-to-peer Learning
Succeed with Eruditus Career Services workshops and job placement assistance