Study Learn Grow
Public Affairs: How to Be a Government/PIO Spokesperson

Public Affairs: How to Be a Government/PIO Spokesperson


In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau.

Overview

About this Course
Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera
How to shape a three-part, thirty second media message for each interview
How to answer reporters' questions in a strategic, focused manner
How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story
TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this course today.

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?

Government officails, press spokespersons, and public information officers
Basic knowledge
You will need to record yourself on video using a cell phone, tablet or webcam

Course Information

You will need to record yourself on video using a cell phone, tablet or webcam

What you will learn
Represent a Government Agency or division in front of the media
Serve as a media spokesperson for a government agency
Handle a press conference
Speak in sound bites

Government officails, press spokespersons, and public information officers

• Lifetime Access to Each Course
• Certificate on Completion of Course
• No Extra Charges Or Admin Fees
• Easy Access to Courses
• High Priority Support After Sales.
• Big Discounts on Individual Courses

Course Specifications

Explore hundreds of Personal Development courses including Mindfulness and Emotional Intelligence. 

See All Courses

Adult education is the non-credential activity of gaining skills and improved education. 

See All Courses

Online education is electronically supported learning that relies on the Internet for teacher/student interaction. 

See All Courses

A short course is a learning programme that gives you combined content or specific skills training in a short period of time. Short courses often lean towards the more practical side of things and have less theory than a university course – this gives you a more hands-on experience within your field of interest.

See All Courses

Course duration is 24 hours.

See All Courses

Study Learn Grow

Related Jobs